Kepribadian Big Five terhadap Impulsive Buying Behavior pada Mahasiswi Fakultas Ekonomi dan Bisnis

  • Putri Puji Astutik Universitas Negeri Malang
  • Tutut Chusniyah Universitas Negeri Malang
  • Diantini Ida Viatrie Universitas Negeri Malang
Keywords: Personality, Big five, Impulsive buying behavior

Abstract

College students are individuals who enter the transition from adolescence to adulthood. In this period, they have more opportunities to explore various values and lifestyles. Individuals are looking for experiences that will eventually form personalities. Personality can influence individuals who make risky decisions. Decision-making immediately without prior consideration can make them behave impulsively without thinking about the effect. This study aims to determine the effect of big five personalities on impulsive buying behavior on students of the Faculty of Economics and Business, Airlangga University, Surabaya. This study uses a quantitative approach, the collected data were analyzed using multiple linear regression. Based on the analysis results obtained three conclusions, 1) Most of the students of economics and business at Airlangga University Surabaya have big five personalities that tend to be dominant; 2) Most of the economics and business students of Airlangga University Surabaya have low impulsive buying behavior; 3) Big five personality influences impulsive buying behavior in economics and business students of Airlangga University Surabaya, conscientiousness has a greater influence than extraversion, agreeableness, neuroticism, and openness to experience.

References

Badgaiyan, A. J., Verma, A., & Dixit, S. (2016). Impulsive buying tendency: Measuring important relationships with a new perspective and an indigenous scale. IIMB Management Review, 28(4), 186–199. https://doi.org/10.1016/j.iimb.2016.08.009

Chen, T., & Lee, M.-C. (2015). Personality Antecedents of Online Buying Impulsiveness. Journal of Economics, Business and Management, 3(4), 425–429. https://doi.org/10.7763/JOEBM.2015.V3.222

Donnellan, M. B., Oswald, F. L., Baird, B. M., & Lucas, R. E. (2006). The Mini-IPIP Scales: Tiny-yet-effective measures of the Big Five Factors of Personality. Psychological Assessment, 18(2), 192–203. https://doi.org/10.1037/1040-3590.18.2.192

Feist, J., Feist, G. J., & Tomi-Ann Roberts. (2017). Teori Kepribadian 2 (E8). Salemba Humanika.

Gohary, A., & Hanzaee, K. H. (2014). Personality Traits as Predictors of Shopping Motivations and Behaviors: A Canonical Correlation Analysis. Arab Economic and Business Journal, 9(2), 166–174. https://doi.org/10.1016/j.aebj.2014.10.001

Khan, N., Hui Hui, L., Booi Chen, T., & Yong Hoe, H. (2015). Impulse Buying Behaviour of Generation Y in Fashion Retail. International Journal of Business and Management, 11(1), 144. https://doi.org/10.5539/ijbm.v11n1p144

Lejoyeux, M., & Weinstein, A. (2010). Compulsive Buying. The American Journal of Drug and Alcohol Abuse, 36(5), 248–253. https://doi.org/10.3109/00952990.2010.493590

Looi, K. Y., Lee, S. N., Low, Y. Y., Tey, E. E., & Yeo, K. W. (2016). The Relationship Between Big Five Model and Impulsive Buying Behaviour of Middle Income Families In Peninsular Malaysia: A Study on Post GST Implementation.

Mahindra, R. (2018). Analisis Perbedaan Gender terhadap Pembelian Impulsif (Studi Pembelian Impulsif di Distro ROWN Surakarta) [S1, Universitas Muhammadiyah Surakarta]. http://eprints.ums.ac.id/65655/10/pernyataan%20Publikasi%20rangga.pdf

Rook, D. W., & Fisher, R. J. (1995). Normative Influences on Impulsive Buying Behavior. Journal of Consumer Research, 22(3), 305. https://doi.org/10.1086/209452

Santrock, J. W. (2012). Life-Span Development: Perkembangan Masa-Hidup (13 ed.). Erlangga.

Sari, R. K. (2016). Kecenderungan Perilaku Compulsive buying (Pembelian Kompulsif) pada Masa Remaja Akhir di Samarinda. Jurnal Ilmiah Psikologi, 4(4), 361–372.

Soto, C. J. (2018). Big Five Personality Traits. Dalam M. H. Bornstein, The SAGE Encyclopedia of Lifespan Human Development. SAGE Publications, Inc. https://doi.org/10.4135/9781506307633.n93

Utami, C. W. (2010). Manajemen Ritel Strategi dan Implementasi Operasional Bisnis Ritel Modern Di Indonesia. Salemba Empat.

Workman, L. (2010). The Essential Structure of Compulsive Buying: A Phenomenological Inquiry.

Published
2020-06-01
How to Cite
Putri Puji Astutik, Chusniyah, T., & Ida Viatrie, D. (2020). Kepribadian Big Five terhadap Impulsive Buying Behavior pada Mahasiswi Fakultas Ekonomi dan Bisnis. Journal An-Nafs: Kajian Penelitian Psikologi, 5(1), 54-63. https://doi.org/10.33367/psi.v5i1.951

Most read articles by the same author(s)

Obs.: This plugin requires at least one statistics/report plugin to be enabled. If your statistics plugins provide more than one metric then please also select a main metric on the admin's site settings page and/or on the journal manager's settings pages.