Pengaruh Kepribadian Big Five terhadap Impulsive Buying Behavior pada Mahasiswi Fakultas Ekonomi dan Bisnis Universitas Airlangga Surabaya

  • Putri Puji Astutik Universitas Negeri Malang
  • Tutut Chusniyah Universitas Negeri Malang
  • Diantini Ida Viatrie Universitas Negeri Malang
Keywords: Kepribadian Big Five, Impulsive Buying Behavior

Abstract

This study aims to determine the effect of big five personalities on impulsive buying behaviour on students of the Faculty of Economics and Business, Airlangga University, Surabaya. The population in this study were students of the Faculty of Economics and Business, Airlangga University, Surabaya. The samples in this study were 115 respondents using accidental sampling techniques. The instruments in this study used an adaptation scale, namely the scale of impulsive buying behaviour and the Mini-IPIP scale. The collected data were analyzed using multiple linear regression. Based on the analysis results obtained three conclusions, (1) Most of the students of economics and business at Airlangga University Surabaya have big five personalities that tend to be dominant; (2) most of the economics and business students of Airlangga University Surabaya have low impulsive buying behaviour; (3) big five personality influences impulsive buying behaviour in economics and business students of Airlangga University Surabaya, conscientiousness has a greater influence than extraversion, agreeableness, neuroticism, and openness to experience.

Penelitian ini bertujuan untuk mengetahui pengaruh kepribadian big five terhadap impulsive buying behavior pada mahasiswi Fakultas Ekonomi dan Bisnis Universitas Airlangga Surabaya. Populasi dalam penelitian ini adalah mahasiswiFakultas Ekonomi dan Bisnis Universitas Airlangga Surabaya. Sampel dalam penelitian ini 115 responden dengan menggunakan teknik accidental sampling.Instrumen dalam penelitian ini menggunakan skala adaptasi, yaitu skala impulsive buying behavior dan skala Mini-IPIP. Data yang terkumpul dianalisis menggunakan regresi linier berganda. Berdasarkan hasil analisis diperoleh tiga kesimpulan, yaitu (1) Sebagian besar mahasiswi ekonomi dan bisnis Universitas Airlangga Surabaya memiliki kepribadian big five cenderung dominan; (2) sebagian besar mahasiswi ekonomi dan bisnis Universitas Airlangga Surabaya memiliki impulsive buying behavior rendah; (3)  kepribadian big five berpengaruh terhadap impulsive buying behavior pada mahasiswi ekonomi dan bisnis Universitas Airlangga Surabaya, kepribadian conscientiousness merupakan kepribadian yang memiliki pengaruh lebih besar dibandingkan dengan extraversion, agreeableness, neuroticism, dan openness to experience.

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Published
2020-03-07
How to Cite
Putri Puji Astutik, Chusniyah, T., & Ida Viatrie, D. (2020). Pengaruh Kepribadian Big Five terhadap Impulsive Buying Behavior pada Mahasiswi Fakultas Ekonomi dan Bisnis Universitas Airlangga Surabaya. Journal An-Nafs: Kajian Penelitian Psikologi, 5(1), 78-91. Retrieved from https://ejournal.iai-tribakti.ac.id/index.php/psikologi/article/view/951
Section
Articles